UrgentMed, one of the medical industry’s leaders in South Florida for Urgent Care needed a strategy to increase new patients, while utilizing their current customer base.
Challenge
Covid-19 known as the Corona Virus started spreading in the US.
Solution
A dynamically innovative Google ad campaign targeting patients virtually not only on a local scale, but nationally. It allows patients to be seen by a healthcare provider virtually. This was done by introducing a contextual campaign to increase reach by showing prospective patients they don't have to risk going outside while in lockdown.
Results
We’ve achieved a Click Through Rate (CTR) of 4.09%, which generated a number of new patients. This was done all within UrgentMed's monthly budget.
4.09% CTR
20% less CPA
272% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”